Variant A The Invisible Pipeline
Pain Point PP-1: Invisible in AI-Mediated Buying Moments · Severity: Critical · Primary: Strategic Sara (CMO)
300×600 — Half Page
300×250 — Medium Rectangle
160×600 — Wide Skyscraper
728×90 — Leaderboard
320×50 — Mobile Banner
Variant B The GTM Playbook Is Dead
Pain Point PP-5: Legacy GTM Playbook Failing · Severity: High · Primary: Sara (CMO) / Rick (CRO)
300×600 — Half Page
300×250 — Medium Rectangle
160×600 — Wide Skyscraper
728×90 — Leaderboard
320×50 — Mobile Banner
Variant C The Perception Gap
Pain Point PP-7: Competitors Winning on Perception · Severity: High · Primary: Founder Fiona (CEO) / Rick (CRO)
300×600 — Half Page
300×250 — Medium Rectangle
160×600 — Wide Skyscraper
728×90 — Leaderboard
320×50 — Mobile Banner